It’s been a crazy year, this 2016. There have been many and varied challenges and successes. We want to thank all of our customers for participating in all of it! We have taken the challenges head on. We opened the year, knowing that FDA regs were coming and in January announced our ISO 9001 certification. The May 10 release of the regulations provided guidance. Many of the questions we had were answered. The remainder of the year, in large part, was spent preparing for implementation of the deeming regulations; we were ready.
What is ISO 9001 and why do I care?
ISO 9001 is a series of quality management standards that designed to facilitate consistent, measurable and repeatable manufacturing practices. In short, it means you can expect the same product, the same experience whenever you order and open a bottle of Mister E Liquid. The process of achieving ISO 9001 certification is involved and exhaustive, and is likely to be required of all e-liquid manufacturers when good manufacturing processes are established and implemented pursuant to the FDA Deeming Regulations.
Product Development Frenzy
We have been preparing for some time, based on what we expected the regulations to contain. On May 10, 2016 the document was released, naming August 8 as the date when anything that was going to “hit the market” had to have “hit the market”. That put our development team into high gear! From flavorists to marketing professionals there was a huge emphasis on getting all manner of new flavors available to the public. We accomplished much during those summer months as you can see by the new product offerings at www.mister-e-liquid.com. We are so excited to have released some great new flavors.
August 8th and the New Market
At the time the regulations were published, they introduced a requirement that any product intended for use in an electronic nicotine delivery system (ENDS) be registered by year’s end. Each SKU required an application of its own. That means Blue Voodoo in 3mg nicotine and 50% VG had an application, as did Blue Voodoo in 3mg nicotine and 33% VG. The Mister E Liquid line has 86 flavors, each with three size variants, eight nicotine level variants, four VG percentage variants, and four “Ice” variants. If you do the math, that’s 384 SKU’s per flavor. Add the “glass bottle” lines such as Reverb, Bilo, Trademark Infringement, That’s So Pretzel and many more and you begin to get a perspective. This was a huge undertaking.
Whatever It Takes!
Why do we do all of this? Because we are passionate! We believe in vaping and we want to help as many people as possible. We are grateful for the opportunity to help, and hopeful for the chance to continue for many years to come. We would like to express our sincerest appreciation, whether you follow us on Instagram or Twitter, like our Facebook page, are part of our Facebook group,The MEL Zone. or, of course, whether you have ordered from us or purchased anything in our retail locations. You mean the world to us, and we will do whatever it takes to keep serving you!
2017 and Beyond
We wish you the best for the year(s) to come! We have a few surprises on the horizon. Keep an eye on our social media, and here at the blog! The first change many of you will see in 2017 is the update in our Sweet Tooth rewards program.
Attention Sweet Tooth Rewards Members:
With the New Year comes new things, and Mister-E-Liquid has listened! Because of customer feedback, we are reworking our Sweet Tooth rewards system. Instead of having to deal with coupon codes to get your rewards, we are switching to a points for dollars system. What does that mean for you? Starting January 1st, you will be able to redeem your MEL Rewards points for store credit! This store credit will be applied directly to your account, and will be available like real money during the checkout process to be applied to your order. No more coupon code issues! In the past if Mister-E-Liquid had a special coupon available you had to choose between using your rewards coupon or using the sale coupon. Not anymore! Now that your rewards are received as store credit, you can use your rewards on any order, regardless of and in addition to and other coupons Mister-E-Liquid has available!
But what about your existing rewards coupons that you haven’t used yet? Not a problem, all existing rewards coupons that have not yet been redeemed will remain available until you want to use them.
While the current regulatory environment is tough, we are tough too! And when we say “we“, we mean you too! So, let’s move on into and through 2017 determined and hopeful. Thanks again for your continued patronage. With your help, next year is going to be BIG!