Product Reformulations

Anyone who is paying attention knows that there are many changes afoot in our industry as a result of the FDA Deeming Regulations taking effect on August 8, 2016. It’s a hectic time for many e-liquid manufacturers and Mister-E-Liquid is no exception. We recently shared a letter from our Founder & CEO, Dan Lawitzke about some of the upcoming changes you’ll see in the packaging and labeling of our e-liquid, along with new age verification requirements, among other things.

This communication affects the following flavors:

  • Eye Q
  • Green Van
  • G.T.F.O.
  • Heartbreaker
  • Mister-E’s Bubblegum
  • Mister-E’s Lemonade
  • Myster-E
  • Pink Dragon
  • Pink Lady
  • PomBerry
  • VapeNectar
  • Roughneck
  • Lemon Ice
  • Cherry Lemonade
  • Pomegranate Lemonade

One of our flavor suppliers has been unable to conform to the regulations taking effect on Monday, August 8, 2016, and we have been forced to reformulate these flavors. With the exception of a slight change in color – and that only in the flavors with a pink tint, which will now appear clear – you should not notice any difference.

We make this announcement only to comply with our corporate culture on transparency. Please continue to enjoy the flavors we have worked hard to refine, and, as always…

Happy Vaping!

A Letter From the CEO

To our valued Mister-E-Liquid Customers,

At Mister-E-Liquid, we have always pursued compliance with all State and Federal regulations.  To that end, as August 8th approaches, you will notice that Mister-E-Liquid has and will continue to make changes to our product lines.  All of these changes are intended to ensure that Mister-E-Liquid will continue to be able to provide you with the quality, responsibly made products that you have come to love.  

Some of the changes that have happened are things like the conversion from 135ml bottles to 65ml bottles.  Also, you may have noticed that newly manufactured products bear a Nicotine warning statement that is compliant with the FDA Deeming Regulations.  

One of the new changes will include additional packaging for Mister-E-Liquid triangle bottles.  They will now all come enclosed in packaging that bears all required warnings and specifications.  

Additionally, due to the substantial burden the FDA has placed on product listing and packaging standards, Mister-E-Liquid has been forced to reduce and streamline its product offerings.  To that end, we have limited our menthol choices to our most popular (1, 3, & 5), we have also removed the option for extra flavor as well as flavor adders such as: Cherry, Tangerine, etc.  

Due to more restrictive labeling requirements, the option of MAX VG, which was variable based on nicotine and flavoring concentration, will no longer be available.  However, that does not mean that you won’t be able to purchase Mister-E-Liquid in higher VG percentages, it means that the highest VG available is now limited by flavor and nicotine strength chosen when purchasing the product.  The exact amount will be reflected in your selection options and on the label.   

Customers in our retail stores will be able to purchase sample sessions, which will be retained within the Juice Portal ordering system.  The fee for this purchase will be nominal, but is intended to meet the FDA’s rules for prohibition of free sampling.  

Finally, you will see that we are no longer allowing minors to enter our stores, regardless of whether they are with a parent or guardian.  We understand that this may result in inconveniences for our customers, however, in order to ensure compliance with all applicable laws this is the best course of action to take.  With that, our retail stores will be implementing more stringent identification requirements and will no longer be allowed to let customers sample products for free.  

We would like to say thank you to you all; for your understanding, your patience, and your continued support.  We ask that you please continue to support our industry, including H.R. 2058 and the Cole-Bishop Amendment to the 2017 Agriculture Appropriations Bill.  


Daniel T. Lawitzke
Founder and CEO